Every year, wear it pink raises around £2 million during Breast Cancer Awareness Month for the UK’s largest breast cancer charity, Breast Cancer Now. How? It’s simple – we just ask you to wear something pink and donate whatever you can. We use the money you raise to fund world-class breast cancer researchers across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.
Great reasons to wear it pink
- Have fun with your family, friends and colleagues
- It’s an easy way to raise money to fund cutting-edge research
- You can help us ensure no one dies from breast cancer by 2050
So whether you’re a first timer or a seasoned wear it pinker, make sure you get involved next year!