Frequently asked questions

What is wear it pink day?

wear it pink day is Breast Cancer Now’s flagship fundraising event. We ask people across the UK to hold a pink dress down or dress up day at work, at school or at home. Everyone wears something pink and makes a donation to Breast Cancer Now.

Some people also hold a cake sale, organise a raffle, arrange a pink fancy dress competition or anything else that will help raise more money for breast cancer research. Whatever you do, do it in pink and do it for a price!

You’ll find ideas and materials to help you raise even more money in your fundraising pack and there will soon be lots of ideas and materials available online too.

Who are Breast Cancer Now?

Breast Cancer Now is the UK’s largest breast cancer charity formed by the merger of Breast Cancer Campaign and Breakthrough Breast Cancer. We joined forces in mid 2015 and we’re dedicated to funding research into this devastating disease.

By 2050, we believe everyone who develops breast cancer will live – but only if we all act now.

If you would like to find out more about Breast Cancer Now, please visit our main website.

Can you only hold a wear it pink day on 20 October?

wear it pink day 2017 takes place on Friday 20 October. If you can’t take part on that day, you can hold a wear it pink event any time. If you want to hold your event outside of October, please let us know what you are doing and when by emailing

I can’t hold my own wear it pink day. Can I just make a donation?

Yes please, you can make a one off donation here, select wear it pink from the “about your fundraising” options.

How do I organise a wear it pink day?

Organising a wear it pink day is fun and easy to do. Just team up with colleagues, family or friends, wear something pink and make a donation to Breast Cancer Now. It’s a simple way to show your support for the thousands of people affected by breast cancer in the UK today.

Lots of people choose to boost their fundraising with simple ideas such as using our sweepstake, hosting a bake sale or teaming up for a quiz night. There will soon be lots more ideas and materials available on the website, pop back soon.

How can I pay in the money I raised for wear it pink?

There are a number of ways that you can pay in your donation to us at Breast Cancer Now, please choose one of the following:

Bank – If you registered and received a fundraising pack, just take the money to any high street bank with your paying in slip. If you don’t have a paying slip, just call our pink hotline and we’ll get one sent out to you – 0333 207 0300.

Online – You can pay by credit or debit card quickly and securely online here.

Phone – Just call the pink hotline to pay by credit or debit card on 0333 207 0300.

Cheque – You can write us a cheque made payable to Breast Cancer Now and send it to: ‘Freepost, wear it pink’ (no other address line needed). Please include your paying in slip or a note with your details and mention that you wore it pink!

However you choose to pay in your donation, don’t forget to post us your Gift Aid form to: ‘Freepost, wear it pink’ (no other address line needed).

I have lost my paying-in slip. Can I get another one?

Yes, if you lose yours or need another simply call 0333 207 0300 and we will send you a replacement.

You can also pay in your fundraising online here, select wear it pink from the “about your fundraising” options.

Can I pay in my money at any bank?

Yes, all banks will accept the paying-in slip in your fundraising pack. Please only use this Breast Cancer Now paying-in slip NOT the bank’s own paying-in slip so that we can acknowledge safe receipt of your funds and send you a thank you certificate.

If you have lost your paying-in slip, please just call 0333 207 0300 and we will be delighted to send everything you need to pay your money in.

You cannot pay in your money at the Post Office.

You can also pay in your fundraising online here, select wear it pink from the “about your fundraising” options.

Can I pay in my money by post?

Yes, you can send us a cheque but please do not send us cash. Post your paying-in slip and a cheque made payable to ‘Breast Cancer Now’ in the freepost envelope provided in your fundraising pack.

If you don’t have the freepost envelope, you can send the cheque in any envelope, to: ‘Freepost, wear it pink

You can also pay in your fundraising online here, select wear it pink from the “about your fundraising” options.

Will I get a certificate that I can put up at work or school?

If you would like to receive a wear it pink certificate for your 2016 fundraising total, email and we will post one to you.

What is Gift Aid?

Gift Aid is a brilliant way of increasing the value of your donation at no cost to yourself.

Anyone who is a UK income tax payer can reclaim the basic rate of tax on their donation, which means that for every £1 donated, the charity could receive an extra 25p from HM Revenue & Customs.

So please pop your collection box with your Gift Aid form and remember to encourage everyone who donates to your wear it pink day to tick the Gift Aid column on your Gift Aid form and provide their full name, house number and postcode (home address only please).

If you are the wear it pink day organiser, please note that HMRC do not allow Gift Aid claims of one total amount that you have collected in and added to the form. Please encourage anyone who has donated to your collection to add their details to the Gift Aid form for the individual amount they donated.

What is matched funding?

Many companies will support their employees’ charity of choice by offering to match the funds raised. Please ask your employer as it’s a fantastic way to boost your fundraising efforts and helps Breast Cancer Now fund even more research!

Where do wear it pink donations go?

Breast Cancer Now uses wear it pink donations to fund cutting edge, world-class breast cancer research throughout the UK.

By discovering the causes of the disease, we’ll find ways to prevent it. By improving early detection and diagnosis, we’ll give everyone the best chances of survival. By developing effective new treatments for every type of breast cancer, we’ll make sure more women are treated successfully. And by learning to stop the disease in its tracks and control breast cancer that’s spread to other parts of the body, we’ll stop it taking lives.

If you would like to find out more about our research, please visit our main website.

Can a representative come to our event?

If you would like a Breast Cancer Now representative to come along to speak at your event or accept a donation cheque, you can make an enquiry by emailing Unfortunately, as we are based in London and have limited resources, it is not always possible to attend supporter events. We do have some Local Representatives around the country who may be able to attend on our behalf.

Please do be aware that visits are dependent on availability and can’t be guaranteed. However, we will do our best to arrange it if at all possible.

Can I buy wear it pink merchandise?

We don’t have a shop this year, so unfortunately you can’t purchase any official wear it pink merchandise.

If you need any extra materials for your wear it pink day just send us an email at and we’ll be able to help you.

I can’t sign up online, can you send me a fundraising pack overseas?

It is great to hear that you would like to take part in this year’s wear it pink day.

wear it pink raises around £2m each year for Breast Cancer Now to help fund the very best breast cancer research across the UK and Ireland, and not worldwide – as a standard policy we are unable to send our fundraising pack overseas due to cost, which is why you have been unable to sign up with an address that is not in the UK.

If you would still like to support Breast Cancer Now’s wear it pink day knowing this, then we would love your support and you can hold a wear it pink day anytime. Although we cannot send packs abroad you will soon be able to download information and resources e.g. posters and fundraising ideas online at our dedicated website.

If you do decide to fundraise for Breast Cancer Now’s research across the UK and Ireland, you can pay in any money you raise via the website or you can send us a cheque made out to ‘Breast Cancer Now’ and send it to the following address:

wear it pink
Ibex House
42-47 Minories

Thank you for your interest in supporting Breast Cancer Now’s work, we really appreciate your willingness to support us.

Need help? Still got a question?

You can contact us using this online form, or call 0800 107 3104