wear it pink team at Christmas

Merry Christmas from the wear it pink team

Thank you once again for your incredible support in 2017. We would like to wish you all a very Merry Christmas and a Happy New Year.

Here’s just a few of our wear it pink 2016 highlights…..

We broke a world record!

Staff and customers at Haywardlane Hair and Beauty in Bedford broke a Guiness World Record by Curling 121 heads of hair in 1 hour. And Candice from The Great British Bake Off popped in to say hello!

Great British Bake Off winner, Candice, with Haywardlane Hair and Beauty staff

Great British Bake Off winner, Candice, with Haywardlane Hair and Beauty staff

We took to the skies

Well the 24th floor of The Shard, for a bake sale with a view! Thank you to The Office Group and Falcrum Chambers, you guys were amazing this year.

Lisa Riley

We were ridiculously excited to have actress and TV presenter Lisa Riley as our wear it pink ambassador for 2016! Watch her talk about why she got involved with the campaign.

2016 wear it pink ambassador, Lisa Riley

2016 wear it pink ambassador, Lisa Riley

Pink puck anyone?

Pucks, balls and kits turned pink in games across the country. The London Raisers ice hockey team, Hampton and Richmond Football Team, Dundee United Football Team and so many more …… we had the most amazing support from sports teams on Saturday the 22nd.

A year of tens

Helen and Emma from The Bell Pub held their 10th wear it pink event and raised over £5,000 and Lois hit her £10,000 target, with the support of staff and students at St Catherine’s Catholic School!

Lois and staff at St Catherine's Catholic School

Lois and staff at St Catherine’s Catholic School

Brenda smashed it (again)

Brenda rallied Canary Warf and all the staff at Barclays! Thank you Brenda you’re an inspiration.

We had some firsts

Emily held her first wear it pink event and had the most amazing support from the staff at Hitachi Capital. Thank you all, we hope to see you again next year!

Rose tinted construction

McGee had their pink hard hats at the ready across the country! And we met Steve and the amazing #mcgeepinklorry

McGee site by London's Southbank getting into the spirit of wear it pink

McGee site by London’s Southbank getting into the spirit of wear it pink

There are so many more and we are so sorry we cannot mention everyone. If you would like to share your story though, please email us at wearitpink@breastcancernow.org and we’ll be in touch in the new year. And of course, keep sharing your photos, videos and memories on Facebook, Instagram and Twitter using the #wearitpink hashtag – we love hearing about them all!

Have a lovely festive period. With pinkest wishes,

Lottie, Summer, Viviana and Linsey

Your wear it pink team

Thank you for an amazing wear it pink

 

On Friday 21 October, you turned schools, offices, bus depots, research labs, building sites, tennis courts, and football pitches pink for breast cancer – so we just had to share some of the photos you’ve sent in to us. Thank you for getting your pink on to support our research, we hope you put the ‘fun’ in your fundraising!

All of your bake sales, raffles, crazy outfits and pink inspired events fund world-class breast cancer researchers across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives. As many of you are still paying in your hard-earned fundraising money, we don’t yet know how much you have raised, but you will be the first to know when we do.

Make your wear it pink count

Remember you can pay your fabulous fundraising in in a number of ways – using our online form, over the phone, in the post or straight to the bank!

 

 

We wore it pink too!

Breast Cancer Now’s HQ was transformed on wear it pink day – a sea of wigs, capes and tutus took over, we had a hotly contested bake off and we even had a pink flamingo flapping about the office!

thank you for wearing it pink

wear it pink at Breast Cancer Now HQ

We are always inspired by the outfits and efforts of you all, so once again thank you so much for another amazing wear it pink – we hope to see you again next year!

Lisa Riley: uncut

Last week we were over the moon to announce actress and TV presenter Lisa Riley as our wear it pink ambassador. We also were lucky enough to catch up with her on set of her pink-tastic photoshoot for us.

Watch the video below to see exclusive behind the scenes footage of the day and read her interview below where you can find out what Graham Norton, Robin Windsor and Jennifer Saunders all have in common as well as Lisa’s top tips for any first timers out there.

Hello Lisa. It is great to have you on board. Can we ask, what does supporting wear it pink mean to you?

Personally to me, wear it pink is so important because I lost my beloved mum, Cath, to the breast cancer. I want to have the peace of mind that all the research possible is being achieved to make this killing disease something of the past. I have a voice to get the word out there, to make breast cancer something to be no longer afraid of.

Who would be your three ideal wear it pink party guests?

My three ideal wear it pink guests would be Graham Norton for non-stop fun and giddiness, and listening to all his stories about all the people he has had the pleasure of interviewing in his career. Secondly, my best friend and Strictly dance partner, Robin Windsor, as we could dance the day and night away. He brings a never ending supply of “camp” which I feel a necessity for a pink party, and mainly because he is obsessed with feather boas. Finally, I would love to have Jennifer Saunders there, she again would bring constant smiles to everyone’s faces and she loves dressing up, so that would help with the dress-up box ideas, and she also makes a great cake.

Which famous person would you most like to see tweet a photo of themselves dressed in pink?

The celebrity I would most like to see dressed head to toe in pink on “wear it pink day” would be Piers Morgan on the breakfast sofa on Good Morning Britain. Just to see if he would be able to stay serious and also project his fierce personality into what the day is all about, and embrace the silliness!!! WE HAVE TO MAKE THIS HAPPEN!!! (Note from the wear it pink team – we are not against this, Piers!)

What is your go-to party outfit?

My favourite party outfit would be a body – fitting, shapely dress. I do always tend to go for bright colours or pattern as it’s what suits me and my personality. All my mates have a token black dress, I have never understood that one personally.

Are you a better party host or party guest, and why?

I would say I am a better party host than a guest really, as I love detail and neatness, so the room would look brilliant. I always said that if I wasn’t an actor I would want to be an interior designer, but having said that I do know that as a guest I would like to think I bring an element of party fun! My only downfall as party guest is I do like to take over the iPod, and my music is not always to everyone’s taste.

What’s your message to anyone considering taking part in wear it pink for the first time?

The message I want to get across is that it’s one day out of the year where we can all get together, have loads of fun, be silly, laugh, smile, and whilst all this is happening we are all raising money for such an important cause, I would imagine there are so so so many people who have known or know someone with breast cancer, so to realise how unfortunately common it is becoming, we can all come together and talk about it, and also not be afraid to check ourselves.

Don’t forget, it’s not too late to join Lisa and thousands of others across the UK and wear it pink in aid of breast cancer research. Sign up for your free fundraising pack today!

Lisa Riley, our ambassador for wear it pink 2016

wear it pink ambassador revealed

We are excited to reveal Actress and TV presenter Lisa Riley as our wear it pink ambassador for 2016!

Now in its 15th year, wear it pink 2016 is set to be the UK’s biggest and pinkest fundraising event during Breast Cancer Awareness Month. On 21 October, thousands of people across the country will be joining Lisa by adding a splash of pink to their outfit to raise money for life-saving breast cancer research.

Lisa chats to us about what wear it pink means to her

Lisa said:

“I am so proud to be part of wear it pink 2016. It’s such a fantastic, fun-filled event, which gets friends, family and colleagues together in support of Breast Cancer Now.

I lost my beautiful mum to breast cancer in 2012, and so I know the devastating effect this awful disease can have.

Breast cancer is still the most common cancer in the UK. Every year, wear it pink raises money to fund Breast Cancer Now’s world-class breast cancer researchers in the UK and Ireland. Together, they are working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage to help stop the disease taking lives.

There are so many ways to get involved in wear it pink on 21 October – be it a pink fancy dress day in the office, a pink themed sweepstake, a pink dinner party at home or a pink cake sale at school. So what are you waiting for? Join me and sign up today!”

Already signed up?

Get helpful tips and inspiration for your pink-themed outfit by checking out our fundraising ideas section. Plus, you can now download and order extra materials to ensure that you have all the balloons, props and fundraising tools you need by heading over to your very own ‘My resources’ page.
Just use your email address you registered with and your registration number (found in your welcome email).

wearitpink_launchblog

wear it pink is back for 2016

On Friday 21 October, the UK will be turning pink once again and we would love you to join us and let yourself get pinky!  Last year thousands of you signed up to wear it pink at home, at work or at school and helped us to raise an incredible £1.9 million.  This year, with your help we want to make it bigger, brighter and bolder than ever before.

wear it pink is an easy and fun way to show your support and come together and raise money to fund world-class breast cancer researchers across the UK and Ireland.  Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.

When you sign up to wear it pink you will receive a free fundraising pack containing everything you need to make your wear it pink a success. Plus, in the meantime you get exclusive access to your very own ‘My Resources’ page where you can download and print posters and fundraising materials online as well as order extra stuff that will be sent straight to your door!

Whether you’re a first timer or a seasoned wear it pinker, get involved and sign up now for your free fundraising pack.

PIRATES CROP 2

Thank you for wearing it pink!

From everyone at Breast Cancer Now, THANK YOU for wearing it pink with us. You are truly amazing!

Through your fabulous fundraising for wear it pink you’ve helped give more hope to the thousands of mums, daughters, sisters, families and friends whose lives are affected by breast cancer each year.

Thank you!

PS. You can pay in the money you raised online here, or take a look at the other ways to pay in.

 

pay in your wear it pink fundraising money

Easy ways to pay in your fundraising money

Firstly, thank you so much for taking part in wear it pink and raising money to fund our life-saving breast cancer research!

There are a number of ways that you can pay in your donation to us at Breast Cancer Now, please choose one of the following:

Bank – If you registered and received a fundraising pack, just take the money to any high street bank with your paying in slip. If you don’t have a paying slip, just call our pink hotline and we’ll get one sent out to you – 0800 107 3104. Please make sure you pay the money in using the slip to a cashier and not at the automated machine.  Ask the cashier to enter your reference number so that we know it is from you and can send you a thank you!

Online – You can pay by credit or debit card quickly and securely online here.

Phone – Just call the pink hotline to pay by credit or debit card on 0800 107 3104.

Cheque – You can write us a cheque made payable to Breast Cancer Now and send it to: ‘Freepost, wear it pink’ (no other address line needed). Please include your paying in slip or a note with your details and mention that you wore it pink!

However you choose to pay in your donation, don’t forget to post us your Gift Aid form to: ‘Freepost, wear it pink’ (no other address line needed).

Metro turns pink for wear it pink

Metro turns pink for wear it pink

Commuters noticed something different about their copies of Metro this morning (Friday 23rd October) as it turned pink to support wear it pink, Breast Cancer Now’s annual fundraiser to raise funds for vital research into the disease.

Metro’s one-of-a-kind pink edition sported a pink masthead and pink content throughout in support of the UK’s biggest and pinkest fundraiser, which saw people all over the country wearing pink for the day in support of Breast Cancer Now, the UK’s largest breast cancer charity.

As well as ‘wearing it pink’ itself, Metro also encouraged its readers to get involved by texting a donation to the charity. Every year 50,000 mothers, daughters, sisters and wives are newly diagnosed with breast cancer and 12,000 women still die every year in the UK, with millions continuing to live with its long term impact.

Metro will donate ten per cent of today’s advertising revenue to Breast Cancer Now and even the advertisers in today’s special issue turned pink to show their support.

Since the first wear it pink in 2002, more than £27 million has been raised for ground-breaking breast cancer research.

Ellie Adam, Senior Fundraising Products Manager at Breast Cancer Now, said:

“We’re so excited that Metro decided to join us in wearing it pink today! We’d like to say a huge thank you to everyone at Metro for their amazing support.

wear it pink is the UK’s biggest and pinkest fundraiser and each year we are overwhelmed by the huge numbers of people who get involved at the office, at school or even just at home. The money raised by wear it pink goes towards cutting-edge research carried out by Breast Cancer Now scientists, to stop this devastating disease.”

Mandatory Credit: Photo by Tom Dymond/REX Shutterstock (5288066ad) HMS Belfast, London  A selection of the UK’s historic landmarks joined forces with some of the nation’s finest pieces of modern architecture last night (Wednesday 21st October) to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink. Wear it pink takes place on Friday 23rd October and will raise millions towards Breast Cancer Now’s life-saving research. To help raise awareness, onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Northamptonshire, Isle of Man’s Douglas and Cornwall’s Bodelva were treated to stunning pink illuminations.  A mixture of the nation’s beautiful historic and more modern landmarks including The University of Cambridge’s Corpus Clock, HMS Belfast, Selfridges Birmingham, Library of Birmingham, Trafalgar Square fountains and 20 Fenchurch Street’s Sky Garden (Walkie Talkie) shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, by simply texting PINK to 70444 and give £3 to help stop breast cancer. Iconic landmarks turn pink to support Breast Cancer Now, Britain - 21 Oct 2015

Famous UK landmarks turn pink for wear it pink

Last night (Wednesday 21st October) a selection of the UK’s historic landmarks joined forces with some of the nation’s finest pieces of modern architecture  to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink.

Onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Northampton, Isle of Man’s Douglas and Cornwall’s Bodelva were treated to stunning pink illuminations to help raise awareness of wear it pink, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.

A mixture of the nation’s beautiful historic and more modern landmarks including The University of Cambridge’s Corpus Clock, HMS Belfast, Selfridges Birmingham, Library of Birmingham, Trafalgar Square fountains and 20 Fenchurch Street’s Sky Garden (Walkie Talkie) shone pink throughout the evening in a bid to remind everyone to support our renowned fundraiser, wear it pink day, which takes place tomorrow, Friday 23rd October.

Mandatory Credit: Photo by Jacob Rawlings/Cartel/REX Shutterstock (5288074d) The Eden Project A selection of the UK’s historic landmarks joined forces with some of the nation’s finest pieces of modern architecture last night (Wednesday 21st October) to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink. Wear it pink takes place on Friday 23rd October and will raise millions towards Breast Cancer Now’s life-saving research. To help raise awareness, onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Northamptonshire, Isle of Man’s Douglas and Cornwall’s Bodelva were treated to stunning pink illuminations. A mixture of the nation’s beautiful historic and more modern landmarks including The University of Cambridge’s Corpus Clock, HMS Belfast, Selfridges Birmingham, Library of Birmingham, Trafalgar Square fountains and 20 Fenchurch Street’s Sky Garden (Walkie Talkie) shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, by simply texting PINK to 70444 and give £3 to help stop breast cancer. Iconic landmarks turn pink to support Breast Cancer Now, Britain - 21 Oct 2015

The Eden Project, Cornwall

Other landmarks across the UK included The Eastgate Clock – Chester, Derry Offices of the Derry City and Strabane District Council – Northern Ireland, The Falkirk wheel – Scotland, Brighton Wheel, London’s Tower 42, Granary Square Fountains at King’s Cross, Newark Castle – Nottinghamshire, Gateshead Millennium Bridge – Newcastle, Isle of Man’s Tower of Refuge, Port of Liverpool Building, Avon Cosmetics HQ – Northampton and Cornwall’s Eden Project and St Michael’s Mount.

Mandatory Credit: Photo by REX Shutterstock (5288191a) Gateshead Millennium Bridge, Newcastle, Britain A selection of the UK’s historic landmarks joined forces with some of the nation’s finest pieces of modern architecture last night (Wednesday 21st October) to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink. Wear it pink takes place on Friday 23rd October and will raise millions towards Breast Cancer Now’s life-saving research. To help raise awareness, onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Northamptonshire, Isle of Man’s Douglas and Cornwall’s Bodelva were treated to stunning pink illuminations. A mixture of the nation’s beautiful historic and more modern landmarks including The University of Cambridge’s Corpus Clock, HMS Belfast, Selfridges Birmingham, Library of Birmingham, Trafalgar Square fountains and 20 Fenchurch Street’s Sky Garden (Walkie Talkie) shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, by simply texting PINK to 70444 and give £3 to help stop breast cancer. Iconic landmarks turn pink to support Breast Cancer Now, Britain - 21 Oct 2015

Gateshead Millennium Bridge, Newcastle

2015 marks a special year for wear it pink, having raised an incredible £27million since it began in 2002 .The campaign is now launching for the first time for new charity Breast Cancer Now and it’s bigger and pinked than ever!

Ellie Adam, wear it pink project manager, said: “This is such a special time for Breast Cancer Now and our supporters – I’m thrilled that we have brought together some of UK’s classic landmarks with some of the most stunning modern builds to launch wear it pink 2015.

wear it pink is a fantastic opportunity to have some fun, while raising much needed money to support Breast Cancer Now. We’re aiming to raise an incredible £3 million this October to fund our ground-breaking research, but we can only do it with your help. It’s not too late to do your bit, simply text PINK to 70444 and give £3 to help stop breast cancer.”

 

List of pink landmarks:

  • The University of Cambridge’s Corpus Clock
  • HMS Belfastpink landmarks map
  • Selfridges Birmingham
  • Library of Birmingham
  • Trafalgar Square fountains
  • 20 Fenchurch Street’s Sky Garden (Walkie Talkie)
  • The Eastgate Clock – Chester
  • Derry Offices of the Derry City and Strabane District Council – Northern Ireland
  • The Falkirk wheel – Scotland
  • Brighton Wheel
  • Tower 42
  • Granary Square Fountains at King’s Cross
  • Newark Castle – Nottinghamshire
  • Gateshead Millennium Bridge – Newcastle
  • Isle of Man’s Tower of Refuge
  • Port of Liverpool Building
  • Avon Cosmetics HQ – Northampton
  • Cornwall’s Eden Project
  • Cornwall’s St Michael’s Mount.

Something old, something new… something pink for Breast Cancer Now

Keep your eyes peeled for something spectacular this week – a selection of the UK’s historic landmarks are joining forces with some of the nation’s finest pieces of modern architecture to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign wear it pink.

Where to spot them

Onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Isle of Man’s Douglas and Cornwall’s Bodelva will be treated to stunning pink illuminations, all helping to raise awareness of wear it pink.

Most photos taken by Jo Pepler // REX Photography.

crop photographer

Photography Tips

It may sound obvious but make it as pink as possible!

Show off your fundraising activities, we love to see the different ways people up and down the country are raising money for life-saving breast cancer research.

Get everyone smiling by reminding them how proud they should be of their fantastic fundraising – this might not be possible if your subject is doing a more unusual fundraising challenge… like a chest wax!

Hold the camera still so that we can see everyone clearly.

Don’t leave too much space above heads, but don’t cut any heads off either!

If you are doing a video always shoot in landscape, this is usually best for photos too.

Get the lighting right, too bright or dark and we won’t be able to see your fantastic pinkness.

Don’t forget to post your best photos on social media with #wearitpink and email them to the team at wearitpink@breastcancernow.org

We would love to be able to use some of our supporters’ photos to show what wear it pink is all about, we can only use your photos if you give us your permission. So when you send or post your photo let us know if we can use it!

The Office Show logo

Join us at the office* show

Breast Cancer Now and wear it pink are the charity partner of the office* show.

office* 2015 is the UK’s largest event for PAs, EAs, VAs and Office Managers and combines a sophisticated exhibition with a world class training programme.

Returning to Olympia, London on 13 – 14 October for its sixth year there are loads of reasons to visit. With over 150 suppliers you can make new contacts and get new ideas from stationery to event space to corporate gifts – anything that gives a PA a head start in the office. Or choose from 36 CPD accredited seminars to create a training schedule tailored to your professional development needs – from as little as £26 per session the seminars at office* are not to be missed by any office professional who wants to develop their career in a cost effective way.

Exhibitor and visitors at the Office Show last year

There will be many Free Keynotes throughout office* including a talk from Breast Cancer Now supporter Tess Alps.  Tess is the Chief Executive of Thinkbox, the UK’s marketing body for commercial broadcasters. She dabbled in theatre before pursuing a career in TV sales, and her broadcast career has now spanned almost three decades.

The wear it pink team will have a stand (4042) at office* where we will be able to get you signed up for your free fundraising pack and tell you all about wear it pink.  If you are already signed up and will be at office*, we would love to meet you and find out all about your wear it pink plans!

Register now for office* for free, saving £20 on the door, and join 4,000 office professionals for a fun and informative day out of the office.

Strictly Come Dancing's Kevin and Karen Clifton Photo by David Bebber

Celebrities go pink!

Some of Britain’s best loved celebrity colleagues, Kevin and Karen Clifton, Sam and Billie Faiers, Alex Jones and Matt Baker and comedienne friends Kathy Lette and Maureen Lipman are joining us to wear it pink this year.

Here’s what they had to say about supporting wear it pink!

Strictly Come Dancing's Kevin and Karen Clifton Photo by David Bebber
Karen Clifton Strictly Come Dancing professional dancer and 2014 finalist, said:

“I am so happy to be supporting wear it pink this year. I know first-hand what it’s like to see someone close to you go through this awful disease, which is why I’m really keen to raise awareness and all-important money to help fund Breast Cancer Now’s life-saving research. Wear it pink is so easy! At home, work or school just grab something pink, bake something delicious or do something silly – just make sure you do it in pink and for a price.”

Her partner, Kevin Clifton, added:

“Breast cancer affects men, women, friends and families so I’m thrilled to be supporting wear it pink to make sure that one day, no one loses their loved ones to this disease. Wear it pink is such an easy way for anyone to get involved and raise lots of money – on Friday 23 October, why don’t you wear pink to work like us? Even just a tie, braces or socks – no excuse fellas!”

Sam and Billie Faiers wear it pink for Breast Cancer Now

Sam Faiers said:

“Breast cancer is a cause close to my heart and I am really happy to be supporting wear it pink again this year. There are so many ways you can get involved this October – from wearing something pink to work like Billie and I, to baking something pink for a cake sale at school. Whatever you decide to do, you can help Breast Cancer Now to fund vital breast cancer research to help stop women dying of this devastating disease. So what are you waiting for, find something pink to wear and sign up today!”

Billie Faiers said:

“I am so excited to be supporting wear it pink once again as it’s for such an important cause. We had a great day wearing pink outfits at work, even our Mum and Auntie got involved which was so fun! It’s so easy to take part, I hope everyone can join in on Friday 23 October and raise lots of money to help fund life-saving research into breast cancer.”

One Show Presenters Matt Baker & Alex Jones wearing it pink. Photo by David Bebber

Alex Jones and Matt Baker will be wearing it pink in the studio.  Alex Jones said:

“I’m thrilled to be supporting wear it pink for a second year, to raise even more vital funds for the amazing work carried out by Breast Cancer Now.  I am wearing pink to show my support, and encourage everyone across the UK to do the same on Friday 23rd October – it’s so easy!”

Maureen Lipman and Kathy Lette wearing it pink. Photo by David Bebber/REX

Best-selling author Kathy Lette said:

“Women are each other’s human wonder bras – uplifting, supportive and make each other look bigger and better. Which is why Maureen and I are wearing pink to show our support for this vital campaign. Whether you choose to style yourself pink for the day or invite your friends round for a pink pamper party – join us and the thousands of other supporters across the country who will think pink and stand united against breast cancer on 23 October.”

Actress and comedienne, Maureen Lipman added:

“Kathy and I are in pink to support a great cause and a charity which really saves and changes lives. Get that rosy glow yourselves by joining us on 23 October 2015.”

So, if you haven’t already – sign up now to join these famous faces wearing it pink!

Lisa cuddles Pringle the puppy!

Have you seen our TV advert?

The first ever wear it pink TV advert is now live!

The advert stars TV’s Lisa Riley, showing us some of the many different ways that you can take part in wear it pink.  Lisa is a dedicated supporter of Breast Cancer Now and of breast cancer research, as she sadly lost her mother to the disease.

You can catch the TV advert on a variety of channels – ITV2, ITV3, ENCORE, E4, MORE4, SKY LIVING, SKY 1, HEART, E! to name a few.

If you can’t wait to spot it on TV, we can give you a sneak peek below!

Click on the thumbnails below to flick through a few of the photos from behind the scenes…

Breast Cancer Now

Introducing Breast Cancer Now

Every year, wear it pink raises around £2 million during Breast Cancer Awareness Month. The money you raise is used to fund Breast Cancer Now’s pioneering research across the UK and Ireland.

Who are Breast Cancer Now?

We’re Breast Cancer Now, the UK’s largest breast cancer charity, created by the merger of Breast Cancer Campaign and Breakthrough Breast Cancer – and we’re dedicated to funding research into this devastating disease.

Right now breast cancer is at a tipping point. More women are surviving. But more are being diagnosed than ever before. And every 45 minutes, another woman dies from the disease. We’re going to change that. By doing whatever it takes, however we can, working tirelessly every day. We’re bringing together the brightest minds, the boldest fundraisers and the most determined campaigners. And we need you to join us. Because if we all act now, by 2050, we believe everyone who develops breast cancer will live.

We want to tell you the story behind Breast Cancer Now’s new look.

The name

Breast Cancer Now spells out our mission very clearly. It gives the message loud and clear that we must act now if we are to achieve our aim of putting an end to breast cancer by 2050.

Why pink?

Our research showed that pink continues to be the most widely understood signpost for breast cancer. We’ve chosen a pink which we’ve found works well with both men and women. It’s warmer and more natural than the bolder magentas of our legacy charities, Breakthrough Breast Cancer and Breast Cancer Campaign.

Why is our new logo based around a heart?

Our logo and new mark are visual representation of you, our supporters – what you mean to us, and the loved ones you’ve lost. You are the beating heart of our organisation, and together we are the now generation who will ultimately make a difference for men and women with breast cancer.

We believe that if we all act now, by 2050, everyone who develops breast cancer will live.