The first ever wear it pink TV advert is now live!
The advert stars TV’s Lisa Riley, showing us some of the many different ways that you can take part in wear it pink. Lisa is a dedicated supporter of Breast Cancer Now and of breast cancer research, as she sadly lost her mother to the disease.
You can catch the TV advert on a variety of channels – ITV2, ITV3, ENCORE, E4, MORE4, SKY LIVING, SKY 1, HEART, E! to name a few.
If you can’t wait to spot it on TV, we can give you a sneak peek below!
Click on the thumbnails below to flick through a few of the photos from behind the scenes…